Fictional campaign 

Since January 1, 2024, Hortus Amsterdam is unfortunately no longer allowed to keep butterflies. Yet these beautiful, fragile creatures still desperately need our attention, as butterfly populations in the Netherlands continue to decline rapidly.

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To bring awareness to this issue, I’ve created the fictional campaign Ode to the Butterfly in collaboration with De Hortus Amsterdam. The goal of the campaign is to raise awareness and make it easy for everyone to help support butterflies. As part of this initiative, each visitor receives a packet of flower and plant seeds that attract butterflies and caterpillars. This way, everyone can create a small paradise for butterflies at home or in their neighborhood and contribute to a better world for these colorful, fluttering friends.